Remarketing Senior Specialist

JOB DESCRIPTION:
The Remarketing Senior Specialist will work within the Remarketing team to execute the day to day activities within the Cabela’s Remarketing programs.  This position will lead the execution of all Remarketing campaigns as determined by the Remarketing strategy and the needs of the business.  This position is responsible for determining and communicating areas of optimization within the Remarketing programs running across the enterprise. This will include Cabela’s Retail and Direct sales as well as World’s Foremost Bank, Outdoor Adventures, Cabela’s TV, and all other business units and related marketing activities.
Coordinating closely with other marketing programs, the Remarketing Senior Specialist ensures maximum ROAS while staying within budget.  Building and communicating regular reporting of program specific KPI’s and representing remarketing in omni, category and digital commerce planning is critical to success.  The Remarketing Senior Specialist will directly oversee and lead employees within the program.
This coordinator works closely with cross functional teams including Digital Commerce, Design, Brand Marketing, Retail Marketing and more.  This position is a key contact for the day to day relationships with agency partners for delivery of campaign impressions to ensure best-in-class campaigns and performance.

KEY DUTIES:

  • Execute against the Remarketing strategy, coordinating with stakeholders across all channels of Cabela’s to ensure its effectiveness and maximizing ROAS.
  • Manage Remarketing campaigns and day-to-day activities. Duties include determining and prioritizing marketing campaigns and impressions spend and performance levels relative to budgets and expected KPI’s.
  • Work with all other marketing teams to ensure Remarketing programs are fully integrated with all related marketing campaigns to drive maximum customer engagement and sales performance.
  • Monitor and communicate performance against effective benchmarks for measuring the impact of Remarketing. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
  • Work with internal teams to ensure all Remarketing impressions meet Cabela’s brand and style guidelines while delivering best-in-class creative that lead to exceptional engagement and revenue growth.

 

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